Specialists in understanding doctors.
Implementing multi-channel projects professionally and individually – from strategy through implementation to measuring success – experienced, effective, cost-efficient. Demonstrably successful, sustainable.
That is who we are. That is in//touch.
Understanding doctors – preferences create individuality
370,000 practising doctors in Germany, 370,000 different types. If we distinguish between doctors based on their communication preferences, these are the types we encounter most frequently:
The online medic
Constantly on the internet, everywhere and as a matter of course. In the surgery and out and about. And in discussions with colleagues. Appreciates fast, independent information. Always on, realtime and actionable!
The offline medic
Trusts established means of communication. Also likes information by fax. Online only when really necessary.
The personal medic
Loves talking about medicines, patients, medical practice and private matters. Makes time for conversation.
The communicative medic
Appreciates personal communication, including by telephone. Loves talking and frequent dialogue.
The neutral medic
Critical observer of the pharmaceutical industry. Believes in his independence by refusal to communicate.
Reaching doctors, achieving targets.
The channels: each channel follows its own rules and opportunities. Only by integrating channels professionally, respecting customer preferences and adapting content accordingly can we achieve maximum success.
On average 75% of German medical practices receive unannounced visits from pharmaceutical reps. Around 30% do so more often than 5 times per week.
At least 35% of doctors can be reached by telephone call, and are willing to talk, 20% use this channel to request further information.
Fax is still one of the frequently used channels in a medical practice – particularly for GPs. At least 30% of doctors can be reached by this means.
22.2 million search results for “Information for doctors”. Unmanageable and diffuse. Nevertheless, more than 60% of practicing doctors already search for information on the internet.
Between 25% and 30% of doctors open newsletters and emails received with relevant content.
Almost all doctors – more than 90% – use specialist journals, although 10% of medics at most follow up reading print media with a direct action.
Around 80% attend conferences, congresses and lectures, and use these as their preferred source of information.
Almost 20% are open to direct face-to-face communication over the internet.
All practices are equipped with computers. Scripts are created electronically. More than 600,000,000 prescriptions are written every year. IT is indispensable for any doctor running a modern practice.