Wolfgang Höfers

General Manager

Wolfgang Höfers is an expert in sales structures in the healthcare sector and has many years’ experience in the multi-channel selling area. With the well thought-out solutions provided by in//touch, Germany is one of the most innovative markets.

Consulting on just one channel is too narrow. Wolfgang Höfers is convinced that successful strategy planning must be based on an honest analysis of existing channels, the online environment and technology. Only on this basis can a multi-channel concept which meets all requirements be worked out – including individual customer care.

Wolfgang Höfers has more than 25 years’ experience in sales and marketing. He has founded several companies in the area of healthcare, and emphasises a fully individual strategy and form of dialogue suited to the product and target group. The quality management system (QMS) he developed himself ensures high standards.


Professional background

since 2015 good healthcare group

General Manager
Strategy, cooperation, business development

since 2015 +49 med

General Manager
Developing innovative sales solutions

since 2013 in//touch

General Manager
Product development and sales, business development, designing and developing innovative sales strategies

since 2009 medeation GmbH

Owner and Managing Director
Consultancy concepts in the area of healthcare

2007 – 2012 intermedix

Managing Director
Workflow-integrated Communication (WICOM)

1998 – 2007 ifap: Service-Institut für Ärzte und Apotheker GmbH

Managing Director
Developing and marketing databases for medicinal products

1992 – 1998 Spitta Verlag

Head of Division
Department: Advertising


German, English